Contact Us

If you'd like to get in touch to find out more about how our learning methods could help your workforce, then please fill out this short form. Someone will be in touch within 24 hours to answer your questions and get you started.

A team to build the dream.

Change Agent has nearly 50 creation experts as well as another 25 tech experts and engineers. In our office, we don't separate departments. HR sits next to marketing, which sits next to software. Everyone works together to deliver the most innovative and effective results for our clients. We're proud to be change agents, transforming the way businesses market online.  

Meet our directors of websites and marketing below to get an intro our team and office. 

Beatrice Badler

Meet Beatrice, our director of website design and content. With a decade of experience, Beatrice has developed a highly trained muscle for building engaging, converting sites. Beatrice's love of photography has enhanced her eye for design even more. Her immense love of The Bachelor is just for fun.

Clark Blackwood

This is Clark. He's the head of marketing strategy. After working as a social media campaign manager for a major corporation, he wanted to move into a boutique agency where he could spread his creative wings. When Clark isn't wowing clients, he's taking pictures of his corgi Coconut and binging on The Office. 

Let's get started.

Our team is here for you. We're excited to start brainstorming ideas for your website and marketing campaign. Schedule your free initial consultation to chat with a creation expert, inspire ideas, and learn how our process works.


Get to know us.

We're your full-service partner in content creation, design, and strategy. With our patented technology applications and personalized human touch, we implement a customized marketing plan optimized to convert leads, engage customers, and skyrocket success.  

Change Agent has been at the forefront of marketing trends since 2003. We were on social media before it was cool to be on social media. (Does that make us cool?) We've been designing conversion-worthy, aesthetic websites for longer than we can even remember. It's at the core of who we are and why we exist.  

Our top values are innovation and collaboration. We know that if we aren't creating new ideas, we'll get left behind. We also know that when our entire team works together with yours, new ideas flow abound. Living and breathing these values has made us one of the top marketing agencies in the game. That's our promise to you.

Photo taken by Jeff Martin

Meet Clark

This is Clark. He's our head of marketing strategy. After working as a social media campaign manager for a major corporation, he wanted to move into a agency where he could spread his creative wings. Clark quickly moved up the ladder at Change Agent thanks to his innovative ideas that pair cutting-edge technology with high-converting content. When Clark isn't wowing clients, he's taking pictures of his corgi Coconut and binging on The Office.

Clark's just one of 75+ awesome change agents designing, innovating, and creating here at Change Agent. Schedule a consultation to get paired with a creation expert for your team.

Our Process

Change Agent works a little different than most marketing agencies. You don't start by buying a plan and then we throw basic content at you.  

We begin with a free initial analysis and consultation to determine where your business is today. From there, we'll brainstorm 3-5 potential website and marketing strategies, customized to you and your needs. These plans include both digital applications and human services, as well as projected KPIs and results.  

We'll then work with you to select which plan will be the most beneficial for your budget, timeline, and goals. Then, we assemble your team and start implementing- while you sit back and relax. 

Long story short...

The job isn't done until you're seeing the promised results. We believe so deeply in our change agents that if you're not happy with the results, you don't pay. So what's the harm in trying a new way to marketing?

Let's work together

Our team is excited to start brainstorming ideas for your website and marketing campaign. Get a free initial consultation to chat with a creation expert, inspire ideas, and learn how our process works. 

Where learning meets technology

Grey Matter Learning is an award-winning training provider for health & social care


Achieve Great Things

Since 2006, we have helped to reduce staff turnover & improve CQC ratings for our customers.

Meaningful for the worker

Assess & build knowledge with engaging & relevant content


Time-efficient for the manager

Establish what people know & focus on the gaps


Cost-efficient for the employer

Fair, robust evidence of competence for inspection

Find Out More

Improve Lives Through Learning

Endorsed as a Skills for Care Centre of Excellence, our competence framework links assessment, learning and evidence.

Our platform provides the following benefits: 

  • Assessment & eLearning
  • Translatable into over 100 languages
  • Evidence of competence with observations
  • Adapts for desktop & mobile devices
  • Learning needs & management reporting
  • Bespoke eLearning/assessment service
  • Customer support
Request a Free Trial

We Know What Works

Faced with "sheep-dip" training, staff lose interest, faith and trust in the organisations they work for, plus it costs time and money, especially for refresher training for those staff that already know what they're doing.

So, wouldn't it be better if you could assess the knowledge of your people, check their understanding and evidence them putting their skills into action? That way, only the learning to fill gaps is required and you have evidence of competence ready for inspection.

We call this: Know, Understand, Do...

Know Understand Do
  • Know = learning
  • Understand = assessment  
  • Do = practice & observation 

So why not build a fit and safe workforce where trust can flourish between your teams and those that they support? The Care Quality Commission itself said of our system: “This is a good method of showing evidence of competence.”

Skills for Care states: "It is not possible to achieve the Care Certificate through completion of eLearning or completing a workbook alone."

A range of subjects with assessments are available and, where you have specific needs, we can work with you to create bespoke content - see here for our Course List.

With webinars, user guides and exceptional customer support all included in the price you pay, we never leave you to ‘go it alone’ if you need some guidance.

As all individuals have different learning styles, we also offer ‘blended’ learning via a number of classroom learning opportunities - see here for further information.

"The Care Certificate is not a mandatory requirement. However, the Care Quality Commission will expect that appropriate staff who are new to services which they regulate will achieve the competences required by the Care Certificate as part of their induction." Skills for Health, Skills for Care and Health Education England.

We support some of the biggest names in care...

The Good Care Group

The Good Care Group

“Five Outstanding ratings from CQC in all categories. Proof that in working with yourselves we continue to offer the best support...”

Age UK
Milestones Trust


Milestones Trust

“I would like to feedback that your team provide us with exceptional customer service, are endlessly patient and generally great to work with… thank you to all of you!”

                FIND OUT MORE               

Online Learning

"I hear and I forget. I see and I remember. I do and I understand." Confucius (551 BC to 479 BC) 

High staff turnover is a well-known challenge.

This is where we come in...

In 2006, we created our unique methodology to help build competent people which has directly achieved a reduction in staff turnover.

One of our customers, Guinness Care, reduced its turnover to 8% using our methods. 

Discover more about our methodology here  

                 Request a free trial            


Care Certificate

Full course & bite-sized modules to be used for induction and refreshers:

  • Understand Your Role  
  • Your Personal Development 
  • Duty of Care  
  • Equality and Diversity  
  • Work in a Person-Centred Way  
  • Communication  
  • Privacy and Dignity  
  • Fluid and Nutrition  
  • Awareness of Mental Health, Dementia and Learning Disability  
  • Safeguarding Adults  
  • Safeguarding Children  
  • Basic Life Support  
  • Health and Safety  
  • Handling Information  
  • Infection Prevention and Control 

Core Care Skills 

  • Care Act Overview 
  • COSHH Essentials  
  • End of Life Care  
  • Handling Information - GDPR & Data Protection  
  • Lone Working  
  • Stress Awareness  
  • Moving and Handling 

Specialist Care  

  • Activities Provision  
  • Autism Awareness  
  • Electronic Assistive Technology  
  • PBS Learning Disability Resource

Mental Health

  • Dementia Awareness  
  • Deprivation of Liberty Safeguards (DoLS) Essentials  
  • Mental Capacity Act Essentials 

Health, Safety and Wellbeing  

  • Bed Rail Safety  
  • Emergency First Aid Skills  
  • Fire Safety Awareness  
  • Food Safety and Hygiene  
  • Medication

Face-to-Face Learning

“We have finally had our inspection and I am thrilled to say that we got outstanding. Thank you so much for supporting me through the Lead to Succeed course...this new-found confidence has all contributed to it.” Bluebird Care, Gloucester 


The Lead to Succeed programme was developed by Skills for Care in response to an identified need within the sector to upskill existing managers and provide a pathway to develop aspiring managers in adult social care.

The Care Quality Commission (CQC) states: "Our data shows that if a service is rated good or outstanding in well-led, it's more likely to be rated good or outstanding overall, compared with any other key question."

The programme covers five key areas over five days (usually spread over 3 week periods to allow action plans to be developed and put into practice after each module):-  

Successful behaviours for leaders and managers

Developing a positive culture

Effective supervision 

Leading and managing the process of change

Leading and managing the inspection process

These workshops have been inspired by the Manager Induction Standards and the Level 4 Certificate in Principles of Leadership and Management in Adult Care.  

These inspiring 5 day programmes are designed for:  

  • Managers wishing to refresh their skills
  • Supervisors  
  • Team Leaders  
  • Nursing Staff  
  • Deputy Managers  
  • Senior Staff  
  • Aspiring and New Managers  

We provide training that supports the growth of knowledge and experience with an aim to put that learning into practice.  

"Lead to Succeed is having a very positive impact for our colleagues - we are pleased to be working with Grey Matter Learning on this." Head of Learning & Development, Dimensions  


           Find out more here            


Here at Grey Matter Learning, we're massive fans of the positive learning culture, person-centred learning and supporting our partners to achieve outstanding.

Join us in our journey towards excellence...

Online Learning

As a leading innovator, we developed technology in 2006 to enable as many as possible to access training, whenever and wherever they are.

Find out more

Face-to-Face Learning

As a Skills for Care Centre of Excellence Endorsed Provider, we take immense pride in the quality of our face-to-face courses. sdf

To find out more about our unique approach to learning

Oops, page not found

But that doesn't mean we can't help you find what you're looking for!